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Insight: CBD oil has been proven to relieve stress and assist people suffering from sleeping difficulties during COVID-19

Target Audience: Open-minded millennials, aged 20-30 years old, who are environmentally aware and sought products with natural ingredients

Execution: Packaging, Paste-ups, Socials, Ambient, Activation, Broadsheet article

Tia Zakis, Lauren Aytekin, Josh Williamson, Giorgia Atkins

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