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hybe
Insight: CBD oil has been proven to relieve stress and assist people suffering from sleeping difficulties during COVID-19
Target Audience: Open-minded millennials, aged 20-30 years old, who are environmentally aware and sought products with natural ingredients
Execution: Packaging, Paste-ups, Socials, Ambient, Activation, Broadsheet article







Tia Zakis, Lauren Aytekin, Josh Williamson, Giorgia Atkins
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